✦ MBA Candidate · UCR · Class of 2026

Christina
Lam

Product & Solutions Marketing specialist blending business strategy with data-driven insight to launch products people love and campaigns that convert.

CL
Christina Lam
Product & Solutions Marketing
Go-to-Market Analytics Brand Strategy MBA · UCR
MBA
Currently Pursuing
2
Specializations
10+
Projects Completed
UCR
Riverside, CA
About me

Marketer. Analyst. Problem Solver.

I'm Christina — an MBA student at UC Riverside with a dual focus in Marketing and Business Analytics. I'm passionate about the intersection of data and storytelling: using numbers to understand people, and creativity to move them.

My work lives at the crossroads of product marketing and solutions strategy — figuring out not just how to sell something, but how to position it so it genuinely resonates with the right audience at the right time.

Whether it's a classroom case, a competition pitch, or a real-world challenge, I bring curiosity, rigor, and a bias toward impact. I'm actively seeking opportunities where I can contribute and grow.

📊
Data-Driven Mindset
I back every marketing decision with quantitative insight, from segmentation to ROI modeling.
🎯
Go-to-Market Strategy
Positioning, messaging frameworks, and competitive analysis across coursework and live competitions.
🤝
Cross-Functional Collaboration
Bridging business, product, and data to align stakeholders and deliver cohesive results.
🚀
Competitive Drive
Active in business case competitions — delivering sharp insights and persuasive pitches under pressure.
Professional Journey

Experience & Impact

Sep 2025 – Present
UC Riverside · AGSM

Graduate Teaching Assistant (BUS 100W)

Focusing on management writing and communication. I help students build skills in clear, persuasive business messaging and executive-level storytelling.

Business Communications Executive Writing
Feb 2025 – Aug 2025
Lead Pursuits

Product Marketing Analyst

Collaborated directly with the C-suite (CEO/CTO) to bridge the gap between product development and market adoption. Supported GTM strategy and sales enablement.

GTM Strategy Product Roadmap A/B Testing B2B/B2G
Jan 2025 – Aug 2025
Mulholland Consulting

Marketing Assistant

Acted as the firm's first marketing hire. Built the foundation for brand strategy, RFP proposal development, and scalable marketing templates from the ground up.

HubSpot RFP Development Figma SEO
Oct 2024 – Jun 2025
AGSM Women in Business

Partnerships Executive

Spearheaded outreach and relationship management to foster professional growth and networking opportunities within the MBA community.

Jul 2024 – Sep 2024
Property Joes

Digital Marketing Intern

Enhanced brand visibility through multi-channel digital strategies, managing Google Ads and social media growth to connect services with target audiences.

Google Analytics Paid Search Content Strategy
May 2020 – Sep 2023
King's Construction

Client Liaison

Translated complex project needs into client-focused messaging. Managed outreach and brand reputation through social media and direct marketing.

Skills

What I bring to the table

📣
Product Marketing
Positioning Messaging GTM Strategy Launch Planning Competitive Intel
📈
Business Analytics
Data Analysis Market Research Excel / Tableau Consumer Insights Forecasting
🧠
Strategy & Brand
Brand Strategy Storytelling Segmentation Campaign Planning
🛠️
Tools & Platforms
PowerPoint Google Analytics Canva HubSpot SQL (basics)
💬
Communication
Presentations Pitch Decks Case Analysis Executive Briefs
🌏
Soft Skills
Leadership Teamwork Adaptability Bilingual EN/ZH
Projects & Work

Campaigns, cases & competitions

01
UCR Coursework
Product Launch Strategy
Developed a full go-to-market plan for a B2B SaaS product — including customer segmentation, pricing strategy, messaging framework, and a phased launch roadmap.
GTMB2BPricing
View details →
02
Business Competition
Market Entry Case Challenge
Competed in a cross-university case competition, presenting a data-backed market entry strategy for an emerging consumer brand entering the US market.
Market ResearchAnalyticsPitch
View details →
03
UCR Coursework
Consumer Behavior Analysis
Analyzed purchasing behavior and brand perception data across 3 demographic segments, delivering actionable insights for a repositioning campaign proposal.
Consumer InsightsDataBranding
View details →
04
Independent Project
Solutions Marketing Playbook
Built a solutions marketing playbook for a tech startup concept — covering persona development, value prop mapping, and a full content strategy for the buyer journey.
Solutions MktgContentPersonas
View details →
Education

Where I'm building my foundation

🎓
University of California, Riverside
Master of Business Administration (MBA)
Dual specialization in Marketing and Business Analytics. Coursework spans consumer behavior, product strategy, data-driven decision making, and competitive analysis.
2024 – Present
🏆
Business Case Competitions
Intercollegiate & Course Competitions
Active participant in MBA-level business case and marketing competitions — applying real-world frameworks to complex scenarios with a focus on strategic clarity and persuasive communication.
2024 – Present
📚
Core Competencies
Marketing & Analytics Coursework
Marketing Strategy · Product Management · Business Analytics · Market Research Methods · Brand Management · Digital Marketing · Financial Analysis for Marketers
Current
🌟
Certifications & Learning
Continuous Professional Development
Committed to ongoing learning in product marketing, analytics tools, and go-to-market strategy through industry certifications, workshops, and self-directed study.
Ongoing
Contact

Let's make something great together.

Whether you're hiring, collaborating on a project, or just want to talk marketing — I'd love to hear from you.